REPUTATION MANAGEMENT
While there are many options when it comes to reputation management software, the first step is to strategise.
How will guest feedback be incorporated into your hotel’s operations? Will you respond regularly to reviews? Will you ask for reviews directly via guest communications or will you take a passive approach? Which analytics will you use to track performance?
Once you've codified your strategy, seek out the vendors that can help you execute successfully. Your reputation influences where your property lands OTA and metasearch results, so managing it should be a priority from the start.