BRANDING POSITIONING AND MARKETING
Even if your hotel is in a prime location, if guests aren't aware of your brand, they are likely to go elsewhere when finding accommodation.
Earning awareness does seem to be getting harder by the day; hotels compete not only against other new properties but are also fighting to break through the noise of connected customers.
Know what kind of an audience you want to market to and how you’ll market to them. Once you know who your audience is, you will be able to cater to them better, and therefore creating a more personal experience.
Break down your target market, think of factors such as geographic, demographic, socio-economics, psychographics, and behavioral segmentation.
How to market and promote your hotel to the masses, engage with customers, and keeping your guests in the know is important.